Updated: Feb 19
3 Years ago, after launching and running my my first online store, selling men's leather shoes MaleStride.com, I had a request from a customer, who asked if I sold vegan shoes. Intrigued, I went away and educated myself on how leathers are farmed for shoes, bags and accessories. What I saw distressed me so much, I stopped eating meat instantly.
I then made the decision to become vegan. My next area of focus for change was my online business itself.
Taking such a bold step, deciding to sell my business and completely stop eating meat, I know sounds drastic but, once you have seen exactly how certain areas of the fashion industry creates its products, I really couldn't, in good conscience carry on.
Everything happens for a reason and I now know, it was the best move I ever made.
I have worked in the fashion industry for 21 years and I have always been a massive fan of filling my wardrobe with classic styles, knowing that they won't date and, will still represent my style too. Fashion has been an obsession of mine since I was 15 years old and, I have always known that one day I would create my own brand, based around my love of classic style.
Putting two decades of experience in the fashion industry together, with my passion for sustainability, I decided to create Fashion Without a Face, so on the 15th of May 2016, FWF was born.
The ride has been emotional along the way so far to say the least but, I can not wait to experience every single emotion along the way! We may be right at the beginning, even after three years but, Fashion Without a Face intends to cause a stir in the fashion industry and, show everyone that you can create beautiful accessories and luggage, without having caused any form of harm to any living being.
Watch out Fashion, we are on the way to completely change the way the accessories market it seen!